Copywriting
Clear, concise writing for websites and apps. Copywriting for clients ranging from global investment banks to newly minted startups. Writing to build your brand (and your business).
Brand
Get a compelling brand narrative that articulates your values and vision and gains the attention of your target clients. Get a concise, compelling story that defines your brand’s identity and speaks to your target audience.
Reports
Annual reports, sustainability, diversity & inclusion reports, and brochures for various stakeholder audiences, including investors, employees, and governments.
Media pitches
Identifying story angles and media contacts, crafting pitches and articles for publication. My clients have been featured in Forbes, The Guardian, Business Insider, The Daily Telegraph and The Globe and Mail.
Thought leadership
Original articles and reports that stimulate discussion and position clients as opinion leaders in their sphere.
Landing
pages
Web pages optimised for conversions. Words and stories that ensure you generate leads, sales, or sign-ups.
Content
strategy
Get a plan to help you create and distribute valuable content to the right audience in a way that supports your overall business objectives.
Email
campaigns
Writing that gets noticed in inboxes. Subject line that grabs attention, boosts open rates and starts conversations.
Press releases
Original articles and reports that stimulate discussion and position clients as opinion leaders in their sphere.
White papers
Share knowledge, influence and position yourself as experts with a well-researched, well-written, and strategically promoted white paper.
Editing
Ensure your writing embodies logic, quality, clarity, and coherence. Succinct writing improves readability, making it more likely your words will attract and retain eyeballs.
Storyboarding
Blueprints to communicate and plan the visual narrative and flow of short, promotional films for a range of audiences and channels.
Scripting
Articulate messages clearly, convey the desired tone, and deliver impactful storytelling.
Opinion pieces
Move the debate along, position yourself (and your firm) as experts in your field. Help with angle identification, researching topics, drafting and editing.
Captions
Well-crafted captions that get attention, spark curiosity and encourage engagement. Connect with your community.
Ghostwriting
Ghostwriting for opinion pieces, books and letters written in your voice and style. Experienced at writing for C-level professionals.
