Translating the most-compelling aspects of what you do into a memorable message for your target audience
Brand narratives can seem abstract to many people. Yet most people can identify companies that are good at it. I work with companies to make them stand for something and stand out.
CamIn is a strategic innovation consultancy powered by 100,000+ leading tech and industry insiders.
What they needed
CamIn needed a new brand narrative to help it define and articulate the value it adds to clients.
I worked with CamIn to help them develop a new brand narrative and tone of voice.
CamIn works across over 22 industries, meaning that the brand needs to speak to clients across multiple sectors and convey a wide range of technology areas.
Working with the founders and by speaking to key clients, I developed a new brand story, tagline and website copy to reflect where the business was and where it’s heading.
The exercise resulted in a new brand narrative, tone of voice, and website launch to crystallise CamIn’s brand.
The concepts were built around “Forging the future” and “Bold, objective, insights on tomorrow’s technologies”.
“Clare helped us develop a powerful new way of talking about ourselves at CamIn. This encompassed many areas of the business, from our brand narrative and tone of voice to our sales presentations, landing pages, emails and reports. Working with Clare helped us focus on the messages most likely to engage our audience. Overall, it was a great help in communicating our core strengths to clients.”