Alastair was looking to build his reputation as an entrepreneur and drive traffic to his blog. We worked together to develop angles for his target publications.
I always encourage my clients to create newsworthy content, so when the UK voted to leave the EU, we began plotting. Alastair channeled his frustration about the election result into a blog, which I edited. I gave him the contact, wrote the headline, pitch and bingo, he was published in Forbes. You can read the whole article here.
The story rumbled on, dominating the global news agenda. So I developed an angle around Alastair’s planned move to the US. Again, I supplied the contact, penned the headline, edited the blog, wrote the pitch and he was published in Business Insider shortly afterwards.
Lydia Lee, Screw The Cubicle
My client business coach Lydia Lee of Screw The Cubicle has appeared in The Telegraph, Elle Magazine, The Huffington Post and Forbes. One of the highlights over the past 12 months was helping Lydia get into Forbes, The Huffington Post and get noticed by Tim Ferriss – all in the space of 30 days.
I helped Lydia with her first ever pitch (to Forbes), which was accepted and published within 48 hours. We then worked on another pitch to The Huffington Post. Author Tim Ferriss shared the article on his Facebook and Twitter accounts, earning her article over 2000 likes on Facebook from a single post. The result? A huge spike in web traffic, email signups and Twitter impressions. She doubled her mailing list and gained over 2000 impressions on Twitter.
You can read the article that made Lydia famous here.
I’ve been working with Hubud for nearly two years and have helped create news releases for Bali’s first ever coworking space. I’ve worked with them to create newsworthy hooks and pitch materials around key calendar events, resulting in coverage in The Wall Street Journal and Tech in Asia, among others.
Clare helped me with the press releases that we then use to pitch to journalists. She instinctively understands the importance of a great angle and helps me identify exactly who to target.