Marrying keyword research with high quality content to achieve top search results.
SEO remains a powerful way to build your brand and attract new customers. High quality web content that addresses the pain points of your target audience remains an essential component of any marketing strategy.
Start Me Up
Start Me Up is a program that brings STEM students to Indonesia to fast-track tech & sustainability projects.
What they needed
Start Me Up was looking for an SEO content strategy they could use to attract undergraduate students and recent graduates from North America and Europe.
I identified a range of content themes where Start Me Up had expertise. After doing keyword research, I generated specific article ideas with high search volume and relatively low competition.
Articles such as What to Do with a PPE degree outperformed articles with the same headline from prestigious websites such as The University of Oxford.
How to Write About your Internship on LinkedIn was also the top result on Google above posts on the LinkedIn website. Together, these articles generated tens of thousands of organic page sessions.