Have you often seen a competitor featured in the Huffington Post or Forbes and wondered “why them and not me?”
Does getting major media coverage seem like something that happens to everyone else apart from you? Maybe you feel like you’re not interesting enough, or you haven’t accomplished enough to be newsworthy. For many people, the world of media and journalism is mysterious and inaccessible. Many people think they need to be famous or rich to get their story shared in a major publication. You’re not sure who you should be contacting, or how. And what should you say to them once you have their contact details? I have a pretty good idea. I was a business journalist for eight years, before switching to PR. Since I made the switch, I’ve worked with everyone from entrepreneurs and startups, to charities and big businesses. Many of my smaller clients, in particular, are surprised to learn that getting press can be accessible for smaller names. In this 4-week group program, I will guide you through everything you need to know to execute your own media strategy, gain the attention of global media, and tell your story, for the rest of your life.
What to Expect
In this course, you’ll:
- Dramatically improve your pitching success rate so that you can build your profile and become an influential leader in your industry.
- Become a sought after speaker and expert commentator.
- See your credibility rise and an increase in offers of work.
What We’ll Cover:
- How to package up your perspectives as compelling articles that editors will want to publish and people will want to read.
- How to find the contacts you need to be speaking to in order to get yourself heard.
- The ins and outs of pitching.
- Which publications favor certain approaches.
How it Works
This course will be delivered through a live 4-week program to get your story told to a global audience. It includes:
- A premium service (worth $500) of reviewing and editing one pitch and article for submission with Clare personally
- 4 x weekly group training with Clare (and Lydia on Week 1) to learn all the skills you need to pitch your story to media
- A customized 12-month comprehensive media plan
- Private Facebook group for extra support and feedback
Live 4-Week Group Program Starting May 17th
Get Clear on Your Angles
Your Personal Media List
Your Blogs Ready for Publication
A 12-Month Media Plan
Get your top blogs ready to be published: Get clear on how to package up your perspectives as compelling articles that editors will want to publish and people will want to read.
Your personal media list: How to find the the specific contacts you need to be speaking to in order to get yourself heard. Understand which publications favor certain approaches. Create your own personalized comprehensive plan of target publications you can use forever and know exactly how to reach them.
Customized 12-month media plan and strategy: Maximize your business outcomes by planning the timing of your press successes to coincide with key milestones for your business.
A pitch plan forever: Devise countless new headlines relating to your niche. Pinpoint key story angles that will establish credibility and get you published in leading publications.
BONUS: Your best pitch and accompanying article reviewed personally by me so you just have to hit the send button (normally worth $500).
Clare Harrison, Founder, The Story Scientist
FULL PRICE
Price after midnight May 2nd ETClare helped me with some of our press releases that we then use to pitch to journalists. She instinctively understands the importance of a great angle and helps me identify exactly who to target.