More and more tasks can be automated these days. And yet, someone is still to develop an effective PR robot. Journalists are humans and much of the work also needs to be done by humans. Having said that, there are some useful tools out there that can help you. And...
Writing good media pitches is not particle physics. It’s common sense, yet it’s something that people often screw up. If you’re about to do some media outreach, here are a few things to avoid in your pitch: “I would love it if you would publish an...
Over the years, I’ve ghostwritten for many individuals and businesses seeking to establish themselves as thought leaders. Sometimes, these clients have had a great command of their viewpoints and even their arguments. Other times, however, they’ve been...
I spent eight years working as a business journalist where I received thousands of pitches from people who wanted to get their ideas and articles published. Pitching remains a time consuming and sometimes, inefficient process, where would be contributors compete for...
You are being manipulated. Right now. Every single day, in fact. It starts from the moment you begin to comprehend the English language and the deception continues until you read your last news article. These cunning manipulators draw you into stories, features, and...
“Yesterday’s news is tomorrow’s fish and chip paper” To create newsworthy content on your blog, you have to move quickly. Research shows the average shelf life of a news story is 36 hours. More precisely, 36 hours is the amount of time it takes...
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