The Art of Creating Newsworthy Content

“Yesterday’s news is tomorrow’s fish and chip paper” To create newsworthy content on your blog, you have to move quickly. Research shows the average shelf life of a news story is 36 hours. More precisely, 36 hours is the amount of time it takes...

Ten Tricks to Generate Hundreds of New Blog Ideas

As a former journalist, I tend to think in headlines. This isn’t as painful as it sounds. In fact, it’s kind of useful,┬ábecause in the world of non-fiction, headlines make ideal writing prompts. Just take your headline prompts and pair them with the...

How to Develop a Better Creative Writing Practice

The problem with my creative practice before 2014 was that I didn’t have one. I half-assumed that creativity couldn’t be pushed or cultivated.┬áMy ideas would come to me on walks, on bike rides, or on the tube. And I thought I should be grateful for those,...