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Essential Tools for Pitching

Essential Tools for Pitching

More and more tasks can be automated these days. And yet, someone is still to develop an effective PR robot. Journalists are humans and much of the work also needs to be done by humans. Having said that, there are some useful tools out there that can help you. And...
What Not to Do When You Pitch

What Not to Do When You Pitch

Writing good media pitches is not particle physics. It’s common sense, yet it’s something that people often screw up. If you’re about to do some media outreach, here are a few things to avoid in your pitch:  “I would love it if you would publish an...
Ten Ways Headline Writers Manipulate You

Ten Ways Headline Writers Manipulate You

You are being manipulated. Right now. Every single day, in fact. It starts from the moment you begin to comprehend the English language and the deception continues until you read your last news article. These cunning manipulators draw you into stories, features, and...